Often there is a huge misconception about what it means to get Branding Photos or Videos done for your business or endeavor. Many photographers advertise branding, but in reality they are offering an extended (or sometimes just plain regular) headshot appointment.
Do NOT misunderstad me. I adore a great headshot. They are an amazing way to showcase your smile, your confidence, and help clients put a face to a name. Branding though, goes far beyond a headshot.
Do you ever go to put a post up on social media, or add something to your website, and you begin the process of digging and digging through images you’ve saved from online, or generic images you’ve taken yourself with your cell phone? Do you find yourself using images that represent what you do, but they aren’t images of actually WHAT you do? Then personal branding is for YOU.
So…Who would benefit from a Personal Branding Session? Easy answer : Everyone! Your brand can be what you offer, a product you offer, or even YOU. Lets talk through a few scanarios
Realtors
For your branding, we can approach from a variety of ways. We can show the ways you help your clients, like searching online for the perfect home, walking through a home, or even images of a closing with your VERY happy clients! Photo and video can be a really fun combination for your chosen career, because we can utilize every situation for both stagnant posts and video posts for social media, and even a Hilight video of who you are and what you do for your website and more!
Personal Services
As someone in the healthcare, mental health, massage therapy, or other personal services; you work one on one with your clients in a very personal way. Because of this, it’s so important to showcase that you are personable, kind, thoughtful, and someone they feel comfortable and confident working with. Helping you to showcase your heart, through your business and images showcasing your "why” is so important to me.
Branding photo and video can also be used to hi-light your products you make or sell, in a very unique way. Often, as the person who makes or sells the item, you see the utility of it, the benefits of it, and even the reasons people should purchase it. Unfortunately, not everyone has an eye for design, and sometimes self taken photos do not showcase your product in the way you think it does, to your customers (this is especially important in the food and beverage world!). By hiring a professional who understands product photography, your images will not only be useful, beneficial, and needed by your clients; they will present well on social media, your website, and other printed materials needed to market your brand.
I hope that this helped answer some questions regarding what exactly Personal Branding Photography and Videography IS. If you have any questions, as always, feel free to send me a message! allana@wildandwonderphotography.com
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